The head of Xbox Game Studios has said the VR and AR market is currently too small to get involved in. Matt Booty suggests Xbox games need to reach over 10 million players to be successful
“I think for us, it’s just a bit of wait until there’s an audience there,” he said. “We’re very fortunate that we have got these big IPs that have turned into ongoing franchises with big communities.
“We have 10 games that have achieved over 10 million players life-to-date, which is a pretty big accomplishment, but that’s the kind of scale that we need to see success for the game and it’s just, it’s not quite there yet with AR, VR.”
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