Xbox boss Phil Spencer says that the pandemic is driving a 'big flood' of new gamers, but it's a bittersweet victory: 'You wouldn't wish this is the way we get here'
Xbox leader Phil Spencer on stage in Los Angeles in June 2019, during the annual E3 video game trade show.The video game industry had an absolutely massive March in terms of sales, as the coronavirus pandemic drove millions of Americans indoors: "We're seeing a big flood of new people come in to gaming," Xbox head Phil Spencer told Business Insider in an interview last week.
"Gaming right now, globally, is having a moment," Xbox head Phil Spencer said in an interview with Business Insider last week."Gaming is a social and community connection for many people, and as physical distancing is requiring shelter in place, is requiring that people are physically apart, the social connections and community connections that the games industry brings to people is just expanded.
"We track what we call 'new to Xbox customers,' — new to gaming customers — people that we're seeing for the first time," he said. "And we're seeing a big flood of new people come in to gaming." It's a situation that I can relate to: Media companies, including Business Insider and our parent company Insider Inc., are benefitting in some ways from the extra time that people stuck at home now have to consume media. There's also more interest than ever in the news right now — there is a worldwide pandemic, after all.
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