Xbox and Bethesda are kicking off their Starfield marketing campaign with a promotion on bottles of British energy drink Lucazade.
Zoe Trimble, head of Lucozade Energy at Suntory Beverage and Food GB&I, commented: “Lucozade Energy’s partnership with Xbox and Starfield will unlock significant rewards and access for the UK gaming community, whilst helping to unlock their gaming potential.
“We wanted to create a special partnership that enables us to connect with gamers via a shared passion, culture and vision for gaming.”
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