Spotify and World Wrestling Entertainment are launching an exclusive audio network as part of a multi-year content partnership. The deal will include multiple podcast series, live content after major wrestling events and live shows.
Spotify SPOT, -0.04% and World Wrestling Entertainment WWE, -0.79% are launching an exclusive audio network as part of a multi-year content partnership, WWE announced in a statement.
In conjunction with the Spotify-owned media company The Ringer, the deal will include multiple podcast series, live content after major wrestling events and live shows. Using Spotify Greenroom, the company’s live audio platform similar to Clubhouse, The Ringer will go live after every WWE pay-per-view event.
In 2020, Spotify acquired The Ringer for $196 million, and since then has been pouring money into podcasting. Spotify gave Alex Cooper and her widely popular “Call Her Daddy” podcast $60 million for joining the platform, and gave Joe Rogan $100 million to bring his podcast exclusively to Spotify. WWE’s stock is down 0.06% on Wednesday and down 9.12% over the past three months. Spotify’s stock is down 0.56% on Wednesday and down 9.15% over the past three months.
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