WWDC 2023: the 3 big reveals we need from Apple

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WWDC 2023: the 3 big reveals we need from Apple
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Come on, Apple, impress us!

No, for Apple to drag itself back to the top, it needs to do a whole lot more.The AI race isn’t over just yet, but many would agree with the New York Times that Apple had already lost it. And it had the perfect opportunity to integrate it with its once-groundbreaking virtual assistant Siri, which now feels like it’s taken the mantle of the lamest of all the virtual assistants as a result of its buggy experience and slow responses.

Don’t get me wrong; Apple does use AI for features such as face detection and speech recognition; its own SoCs even have a neural engine chip that its developers can utilize. However, Apple doesn't really have generative AI like, so it would be nice to see that arrive at WWDC, or maybe to have AI implemented into Siri and Safari at the very least. Apple could then follow that up later in the year by implementing it in other native apps in an end-user capacity.

I think the problem is that Apple is just too wound up tight these days, and it’s forgotten to have fun – case in point, instead of rolling out vibrant MacBook Airs last year in different colors, it opted for that fingerprint-magnet Midnight shade that while elegant is also a bit of aLet’s bring back the aughts, when Apple was the fun and adventurous brand, and bring PC gaming to theIn this day and age, 8GB of RAM can feel sluggish, even when you’re just opening several browser tabs at the same...

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