.LeviStraussCo has received the WWD Honor for Corporate Citizenship! See what CEO Chip Bergh said about keeping the pressure up on purpose over profit.
Bergh sees himself as part of a long chain of leaders at Levi’s — stretching both into the past and the future — that along with the rest of the company’sThe CEO described it in an interview as “taking the long-term view and really believing inside of your core of being that my role is first and foremost to make sure that this company is set up to be successful for the next 168 years.”“There are trade-offs that we will face,” Bergh said of balancing purpose and profit.
Another is paid parental leave, which Levi’s instituted in 2016, giving employees eight weeks off during the first year of having a new child in the house. That’s a theme that recurs regularly in the corporate citizenship conversation — companies can do good not necessarily by wandering off into issues they aren’t connected to, but by figuring out how they can do what they already do in a way that’s better for everyone.
And buying into hemp will help scale that part of the supply chain, making it a more viable option for Levi’s and others over time. — working with a third party to repair and resell goods it made — is similar in that it helps further a more sustainable alternative to the landfill and also gets the brand in on a hot, growing market.
By way of example, he pointed to Levi’s 2017 move to join other companies to denounce then-President Donald Trump’s immigration ban from seven majority Muslim countries.
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