J2 Global CEO Vivek Shah has helped build an under-the-radar digital-media behemoth by buying up smaller companies. Now, he is getting a bigger war chest and a clear mandate to go on another shopping spree.
But Mr. Shah said that he is bullish on advertising, which accounts for about 60% of the company’s revenue annually. Ziff Davis focuses on large advertisers in targeted sectors like pharmaceuticals, telecommunications and videogames, Mr. Shah said, and those categories have continued to deliver for the company even as the triopoly has increased its market share.
“While they are large dominant players, it’s still a fairly large market,” Mr. Shah said. “For the piece of the pie that’s available for the rest of us, we think we’re really well-positioned.” Many of the digital-media businesses in Ziff Davis’s portfolio don’t rely on advertising. One of those is Speedtest, an iPhone app that allows users to test the strength of their wireless connections. Ziff Davis anonymizes the data from those speed tests, then sells it in bulk to telecommunications companies, which use it to determine the strength of their broadband networks, Mr. Shah said.
After the spinoff, Ziff Davis will hunt for deals that allow the company to target readers and advertisers in the consumer finance, travel and automotive categories, Mr. Shah said. Mr. Shah said that Ziff Davis will continue to grow if it keeps generating a healthy share of advertising and subscription dollars from companies that are navigating the sometimes rocky transition to digital media from analog. Ziff Davis also hopes to grow by maintaining its focus on performance advertising, a form of marketing where clients pay for measurable online results.Write toShares of j2 closed Monday at $131.31, a roughly 86% increase over the past year.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
WSJ News Exclusive | As Delta Surges, Covid-19 Breakthrough Cases Remain UncommonAs the Delta variant tears through the U.S., vaccines are still the best protection against serious illness, a WSJ analysis of infection data shows. “Basically everyone who is on a ventilator is unvaccinated.”
Consulte Mais informação »
WSJ News Exclusive | Former Marathon Executive Joins K2 Integrity as Co-CEOAndrew Rabinowitz will be tasked with expanding K2’s business lines in areas such as asset management and consulting on environmental, social and governance issues.
Consulte Mais informação »
WSJ News Exclusive | U.S. Halted Dollar Shipments to Afghanistan to Keep Cash Out of Taliban’s HandsU.S. officials made the move as the Taliban gained ground. The U.S. is also blocking the Taliban from Afghan government accounts managed by the Fed and U.S. banks.
Consulte Mais informação »
WSJ News Exclusive | Fed Officials Weigh Ending Asset Purchases by Mid-2022Reducing bond buying sooner could provide more flexibility to raise interest rates if inflation stays high and unemployment falls rapidly.
Consulte Mais informação »
WSJ News Exclusive | Axel Springer in Talks to Buy Ownership Stake in PoliticoGerman media conglomerate Axel Springer is in talks to buy an ownership stake in Washington, D.C., publisher Politico, including the possibility of a full buyout, people familiar with the matter said
Consulte Mais informação »
WSJ News Exclusive | State Street, Firm Behind Wall Street’s ‘Fearless Girl’ Statue, Is Vacating New York City OfficesThe financial giant told staffers they wouldn’t be returning to its Midtown Manhattan offices, as firms across business lines question whether New York’s costs, taxes and uncertain recovery from the pandemic make it worthwhile to maintain their offices there.
Consulte Mais informação »