Netflix is planning to expand its sneak-peak program, which helps the service make changes to content before release, by adding tens of thousands of subscribers
The program, called the Netflix Preview Club, began more than a year ago and takes a page from a longstanding Hollywood tradition of seeking viewer feedback before a wide release. Viewers watch some shows or movies before they appear broadly on the streaming platform and then respond to surveys about the content to share what they did and didn’t like.Netflix made changes to ‘The Sandman’ before its release after noticing that only a small portion of employees had finished watching a preview.
Netflix reported its first subscriber loss in a decade in April, sending the streaming company’s stock down 35% in a single day. But after making strategy shifts, Netflix added twice as many subscribers as expected in the third quarter. WSJ looks back at Netflix’s roller coaster year. Photo illustration: Adele Morgan
after it scored low with test audiences, even though the change was controversial among its cast, former Paramount Pictures CEO Sherry Lansing told her biographer. The film went on to earn six Oscar nominations.Would you like to join the Netflix Preview Club? Why or why not? Join the conversation below.
in its library to how to persuade members to pay more to share their accounts. It is known for using “A/B testing” for certain product changes, showing one subset of users a new feature or tool, but not others, and comparing the results.
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