Juul is canceling a planned expansion outside the U.S. and plans to lay off staff as a result, according to people familiar with the matter
and deeper losses. The company has around 1,200 workers, including about 100 outside the U.S. It couldn’t be learned how many roles will be affected by the latest layoffs.
Juul had previously planned to expand distribution in Canada, where the company’s newest device, called JUUL2, was introduced earlier this year. It is available there for sale online and in about three dozen stores in Toronto. Juul had also planned to re-establish a staff presence in Italy and Switzerland. Juul’s original e-cigarette device is sold in Italy though a local distributor. Juul’s products aren’t currently available in Switzerland.as its sales fell because of a voluntary decision to scale back its marketing and stop selling its sweet and fruity flavors in the U.S.
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