BuzzFeed said it would rely on ChatGPT creator OpenAI to enhance its quizzes and personalize some content for its audiences, becoming the latest digital publisher to embrace artificial intelligence
CEO Jonah Peretti said publisher would use the technology to make more comprehensive quizzes, interactive content
ChatGPT, OpenAI’s new artificially intelligent chatbot, can write essays on complex topics. WSJ’s Joanna Stern went back to high school AP Literature for a day to see if she could pass the class using just AI. Photo illustration: Elena ScottiBuzzFeed Inc. said it would rely on ChatGPT creator OpenAI to enhance its quizzes and personalize some content for its audiences, becoming the latest digital publisher to embrace artificial intelligence.
In a memo to staff sent Thursday morning, which was reviewed by The Wall Street Journal, Chief Executive Jonah Peretti said he intends for AI to play a larger role in the company’s editorial and business operations this year.
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