Would you, uh, rent used clothes from H&M?
The corporation’s latest effort is consistent with the burgeoning rental-clothing market, following in the footsteps of Rent the Runway andthat H&M’s flagship Stockholm store will rent pieces to consumers for the equivalent of $37 USD per week, in a tiny step towards cutting down on its vast amounts of cheaply made landfill waste:
“We have a huge belief in rental, but we still want to test and learn quite a lot and do tweaks and changes,” Daniel Claesson, H&M’s head of business development, said in a presentation at the flagship.
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