Whether due to glitch, haste, boredom or worry, shopping during the coronavirus pandemic has taken many people where they haven't gone before.
This combination photo shows Jennifer Salgado, 42, of Bloomfield, N.J., with a pack of macarons, left, and a bag of peas she ordered during coronavirus lockdown. Millions of people have helped online retail sales surge as consumer spending fell off rapidly when businesses shut down. Salgado snapped up 96 macarons from a bulk-buying store, along with 24 pounds of frozen peas.
“I spent two hours trying to find a Funfetti cake mix and frosting. No reason, I just wanted it. I also got a game where you throw rubber chickens at a target. I misread the description and thought it was like badminton with rubber chickens,” she explained.For others, shopping madness has been about the essentials, only super-sized: 10-pound bags of rice; 25-pound sacks of flour; 50 pounds worth of sugar; pickles and pancake mix for a crowd.
In the U.S., retail sales tumbled by a record 16.4% from March to April as business shutdowns caused by the coronavirus kept shoppers away, threatened stores and weighed down a tanking economy. The Commerce Department reported that a long-standing migration toward online purchases accelerated, posting an 8.4% monthly gain.“It’s panic on lots of levels,” said Wendy Liebmann, CEO of WSL Strategic Retail, a global consulting firm specializing in retail strategy and shopper insights.
That “instant” feeling is key to much of the coronavirus shopping, said Jeff Galak, associate professor of marketing at Carnegie Mellon University’s Tepper School of Business.
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