Rachel and brothers Dan and Gee race ahead with production, employing 12 staff and plans for more.
A family of world champion mountain bikers is setting up a new plant to manufacture bikes.
Gee, who is still recovering from a major bike crash six months ago, said the location was ideal and "stems from something as basic as it being incredible for riding".Rachel Atherton and her brothers have 49 world cups and eight world championships between them "Less than a mile away and we're on some amazing world class terrain so it's perfect," said chief executive Dan Brown.
In June, Gee suffered the worst crash of his career when he fell 100ft while riding a rocky mountain ridge near Dinas Mawddwy in Gwynedd.
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