The USWNT might not have posted a win against the Netherlands in its second match of the 2023 Women's World Cup, but Fox Sports certainly did.
The record comes one match after the USWNT's World Cup opener against Vietnam drew an average of 5.26 million viewers, previously the second-most watched group stage match after a USA-Chile match in 2019.
The improvement in ratings can be tied to a few reasons. Wednesday's match was a rematch of the U.S.-Netherlands final in the 2019 Women's World Cup, while the Vietnam match was mostly seen as a tune-up against the lowest ranked team in Group E. The Vietnam match was also counter-programmed by Lionel Messi's dramatic MLS debut with Inter Miami.
The close nature of the Netherlands match would have also kept viewers sticking around for longer. It was a dramatic match in which the Dutch took an early lead, followed by U.S. captain Lindsey Horan heading in an equalizer after some jostling with her Lyon teammate Danielle van de DonkThat 6.43 million viewers is unlikely to be surpassed in the USWNT's final group stage against Portugal, in which the U.S. will only need a draw to advance to the knockout stages. That match is scheduled to be played at 3 a.m. ET on Tuesday.
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