'You won’t find wigs for seniors because you can choose any wig you like.'
in 2015 could get some “60,000 likes and thousands of dollars from one post” on social media. Born Helen Van Winkle in 1928 in Kentucky, “ the former factory-worker-turned-Instagram-star made a monumental splash on social media five years ago with the tag line"stealing your man since 1928" and ended up rivaling Gwen Stefani for her number of followers at the time.
And Emanuel said the wigs of today are not your mother’s wigs. She said within her own company she has developed revolutionary techniques that make her custom wigs virtually undetectable. “Hairlines are traced and replicated, textures are matched, and any shade of color is perfectly reproduced. All Shevy colors are precisely blended from their slightly darker-rooted bases to the subtle streaks and shimmering highlights that create natural dimension.
“In the fashion and beauty industries especially, there have been a number of movements and campaigns featuring plus size models, disabled models and others existing outside of traditional, societal standards,” Feierstein said. “These campaigns have championed diversity, self-acceptance, representation in the media, as well as equal treatment for those who are often marginalized.
Shevy wigs start at $2,500 and can go as high as $8,000 for a made-to-measure wig—all designed in New York, hand-produced in the company’s proprietary factory in China with hair sourced exclusively from Eastern Europe, and hand-finished to specification in the Brooklyn salon. Emanuel’s 4,500 square-foot salon is equipped with hair stylists, colorists and production, finishing and maintenance specialists.
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