The so-called Womanikin is an attachment for flat-chested CPR dummies that aims to change the finding that women are 27% less likely than men to receive CPR if they suffer from a cardiac arrest in public
. Researchers suspect bystanders' reluctance to touch the chest of woman they don't know might play a role. So, the New York ad agency
Creative, along with the organization United State of Women, created the Womanikin to try to normalize performing CPR on women. "The vast majority of us learn on a flat-chested torso. This universal attachment will change that. The Womanikin won't solve everything, but it's a step in the right direction,"
co-founder and chief creative officer Jaime Robinson told CNN. Read MoreRobinson's team wanted to create a product that is easy to replicate so instructors and schools can adopt it in CPR training classes, she said. Anyone can download the Womanikin builder's toolkit from the open-sourced website and construct their own following the instructions.
Creative has an ongoing partnership with Frontline CPR in New York, with other partnerships in the works that could lead to wider national adoption, she said. 'Yes, this will mean you are touching her breast'This is how creators describe the correct hand position on the Womanikin's website: "When performing chest compressions, locate the end of the person's breastbone where their ribs come together.
Creative and United State of Women hope to raise general awareness as cardiac arrest is still largely seen as a"man's issue," Robinson said. The project, which began as a self-funded endeavor, recently won a grant that will allow it to create more Womanikins to distribute to schools across the United States, she added. It also solicits donations.
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