With TikTok Resumes, the social media app is betting on the future of video resumes (via CNBCMakeIt)
TikTok head of global marketing Nick Tran says the resumes platform was born out of user activity in this career-minded subculture. And people had gone viral andTran believes that in TikTok resumes, the app's young audience of digital natives, many of whom are entering the workforce for the first time, will be encouraged to show off their skills and creativity in a way that the written word simply can't.
Walters says creating her video was a lot more fun than tweaking a text resume to marathon-apply through job portals. "Applying to jobs is so daunting, so the fact that I had just one video and could apply to multiple jobs and submit my LinkedIn profile at the same time, that was amazing," she says. On video, "you can really get a closer look at the applicant as opposed to a piece of paper. It exposed my passion, creativity and drive.
Andrada is enthusiastic about the efforts so far. "It brings the application and resume to life because we're hearing and seeing the dimension of our candidates," she says. She says she expects Chipotle's "highly engaged" fans to leverage the platform to express their creativity and their love of the brand.
In a TikTok video, she notes that the concept is "cool and novel," but ultimately admits "I wouldn't do it."
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