Gaining momentum, Nike stock can “just do it.”
Nike, already the world’s dominant athletic footwear and apparel brand, hit an all-time high share price on Wednesday, boosted by a successful digital transformation, high demand for athletic products and product innovation that is faster than its competitors.
The company cited new product innovation and investments in e-commerce for helping boost results, as it continues to maintain a leading position in theFurthermore, “Nike’s digital investments continue to bear fruit,” as Jefferies analyst Randal Konik says. Digital sales spiked 42% from a year earlier, as the company has increasingly been investing in apps and online selling platforms—which further helped drive overall sales growth.
Wall Street had a field day with Nike’s first-quarter earnings report, which widely surpassed even the loftiest expectations. Many analysts rushed to upgrade the stock’s price target and rating: Over 70% recommend it as a “buy,” according to Bloomberg data.
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