With Israeli Talent Lighting Up TV and the Charts, Universal Music Publishing Group Puts ‘Boots on the Ground’

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With Israeli Talent Lighting Up TV and the Charts, Universal Music Publishing Group Puts ‘Boots on the Ground’
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As Israeli talent has taken U.S. screens by storm — quite literally in the case of a successful series like Netflix’s “Fauda” or Gal Gadot as Wonder Woman — the time f…

To start out broadly, what is happening in Israel culturally that’s bringing out so much local talent? What I find interesting is how East meets West here, because Israel is quite a melting pot of cultures and languages. So there’s a back-to-roots trend at the moment where people are singing in Farsi or Arabic and using a modern beat underneath or modern production.

Language used to be the big barrier for Israeli acts, but isn’t really as much of an issue anymore, right? From my experience in the U.K., we were always in constant conversation and relations with countries all over the world. It makes sense to add Israel to the territories that we have because, I might be a bit biased, but I just don’t think there’s anything like Israel out there.It’s about just getting out there and being very proactive and very creative.

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