Moviegoing, once expected to be closer to semi-normal levels by now, continues to be battered by the pandemic, the delta variant of the coronavirus and in-home streaming.
This image released by Warner Bros. Pictures shows, from left, David Dastmalchian, John Cena, Idris Elba and Daniela Melchoir in a scene from"The Suicide Squad."
Jeff Goldstein, distribution chief for Warner Bros., acknowledged the recovery is taking longer than anyone hoped. More importantly, COVID cases in the United States have since rocketed — from a few thousand daily infections to more than 100,000. That has led some to curtail indoor activities and some states to consider changing regulations. New York is planning to make vaccination a requirement for indoor dining and other venues, including movie theaters.
Gunn's movie, a sequel-reboot that returns some cast members but not others, drew good reviews , already has a series spinoff starring John Cena upcoming and was largely endorsed by moviegoers with a B+ CinemaScore. The film stars Idris Elba, Margot Robbie, Viola Davis and Joel Kinnaman. Not back: Will Smith or Jared Leto.
“Today is a very different marketplace than it was even just a few weeks ago, which makes any kind of long-term proclamations as to what's going on with the movie industry or movie theaters very challenging,” Dergarabedian said. “The desire for going to the movies is there, but the marketplace is in flux.”
“Currently, this is an unforgiving market,” said David A. Gross, who runs the movie consultancy firm Franchise Entertainment Research. “The last couple of big movies have been flawed. Under normal conditions, a strong marketing campaign can overcome a few drawbacks and generate a good weekend. Under current conditions, that isn’t happening.”
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