Sony proves it's willing to spend lots of money so PlayStation can compete with Microsoft's big Xbox deals.
Sony Interactive Entertainment announced its intended $3.6 billion acquisition of Destiny developer Bungie on January 31. Less than two weeks after Microsoft’s bombshell announcement of its intention to acquire Activision Blizzard, Sony responded by showing that it’s willing to compete when it comes to spending lots of money to acquire popular developers. On top of that, Sony seemingly plans to keep Bungie a multiplatform studio.
Taking a king Sony’s Bungie acquisition is just as symbolic as it is sensible from a competitive standpoint. Bungie used to be owned by Microsoft and created its biggest franchise, Halo. It split off to gain independence in 2007 and stayed that way for some time despite close partnerships with Activision and Google.
The Bethesda acquisition is likely the deal that spurred Sony to acquire Bungie. Still, the Activision Blizzard deal affirmed why Sony had to make that move in the first place. Currently, the video game industry is on an acquisition spree from the top-down. Microsoft is one of the studio’s leading the charge with the biggest and boldest deals.
In the past, Sony has always wanted to keep its first-party games on PlayStation for as long as possible. Only recently has it chosen to port games like Horizon Zero Dawn, Days Gone, and God of War to PC and been forced to put MLB The Show on competing platforms. But from the get-go, Sony’s messaging is that it’s OK with Bungie staying creatively independent and multiplatform.
Congrats to the talented teams at @Bungie, great testament to your creativity. And congrats to @PlayStation @hermenhulst on adding a talented team to your studios team.Still, Microsoft knows that its Activision Blizzard acquisition is much bigger than just one studio, even if Bungie is meaningful to Xbox’s history.
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