Wilson Opens Its First Nyc Pop-Up Museum And Store:
Leading up to the 2021 US Open, Wilson Sporting Goods has opened a special pop-up store and tennis museum in New York City’s SoHo. Titled “Love All: A Wilson Tennis Experience,” the pop-up pays homage to the brand’s 40-plus years of history in tennis, highlighting legendary athletes and Wilson Advisory Staff members, along with some of the sport’s biggest milestones and breakthroughs.
The location also features a ball room and gallery, along with a display called the “Making of a Modern Racket.” On the second floor, guests can enjoy a SkyBox lounge that will host events and tournament viewing.Wilson plans on exhibiting the stories of other sports at the location in the coming months, ahead of the grand opening of the brand’s New York City flagship store later this year.
“Love All: A Wilson Tennis Experience” is located at 594 Broadway. To learn more about the pop-up store and museum and upcoming events, visit
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