Will Smith Q Scores Revealed: Slap Severely Damaged His Reputation
Four months after the slap seen around the world, Will Smith may be feeling the pain more than Chris Rock.
At the same time, Smith’s negative rating more than doubled, from less than 10 to 26. The average negative Q Score, according to Schafer, is about 16 or 17. Smith’s updated numbers, showing consumer sentiment months after the incident, confirm that one of Hollywood’s most likable performers has seriously damaged his reputation — and potentially his career — as a result of his Oscar outburst. More than four months later, the impact of the slap still lingers — a point unlikely to be missed by studios or marketers weighing future collaboration with Smith, whose once thriving career has been effectively put on hold since the assault.
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