A critical look at the long awaited RH Contemporary collection that RH CEO Gary Friedman describes as 'the most compelling and potentially disruptive product introduction in our history.'
Friedman rightly observed, “There are those with taste and no scale, and those with scale and no taste,” but he doesn’t address the bigger issue. How does he plan to scale RH taste as the brand moves up into the higher reaches of luxury? And the even bigger question is whether RH Contemporary is the vehicle to do it?
Those features aside, his expert assessment wasn’t so positive. “It’s all a monotonous monotone monochromatic,” referring to the burlap brown color used throughout the catalog. “Going from room to room in the catalog, I felt like I was inside a mushroom.” Perhaps my style sensibility isn’t as poor as I feared.
who make more than $500,000 per year and represent only 1.5 million U.S. households out of ~130 million. The targeted high-end customers won’t blink at the price, though one could argue the prices aren’t high enough. However, they may push back on the cookie-cutter look of the pieces.
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