“I always say I want to be the Jennifer Lawrence of weed, and then my fiancé says ‘No, no, honey, you’re the Meryl Streep of weed.'”
So, in 2017, Alexander pursued a vision for her own brand: CBD-infused bath bombs. “I knew people were interested in the medical benefits of cannabis without the high, and that selling the bath bomb was like a gateway drug. That’s all I was looking for: how am I going to weasel my way into the mainstream.”
Droege also credits Alexander’s candor and online presence — her propensity to wear funny, face-distorting filters on Snapchat, for example, and speaking out for those who have been incarcerated for pre-legalization marijuana sales -- as integral to the brand’s success. “She’s a character,” said Droege. “She’s over-the-top and has a lot to say. She’s smart as well, and not scared to come out and say what she thinks.
Since Kush Queen’s debut as a self-care company, it has been joined by what feels like countless brands occupying a similar, female-focused space, from Foria Wellness lubricant, to Rosebud tincture, to Cannuka to Kana Skincare ... not to be confused with Gara Skincare. Alexander is using the same thinking that has served her in the past— that you can bring in new fans of cannabis with products that feel familiar— for the next chapter of Kush Queen: makeup. At Beautycon LA, she introduced KINGDM CBD Primer — the first in a line that will include setting spray, and CBD-infused foundation and eye shadow. She’ll also make THC versions.The newest product extension for Kush Queen is a makeup line.
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