The pandemic reshaped how Americans exercised. In doing so, it upended the fitness industry — while accelerating the growth of a new era of high-tech home workout equipment and virtual classes.
That’s when she discovered something surprising — she did not miss the gym. At least not the driving back and forth, filling water bottles, changing clothes and most of all, taking time away from her husband and two boys.
Interactive fitness equipment maker Peloton is betting the workout-from-home trend is here to stay. It’s breaking ground Monday on its first U.S. factory just outside Toledo, Ohio, where it plans to begin production in 2023 and employ 2,000 workers. “Now there’s an expectation for it,” said Michael Stack, CEO of Applied Fitness Solutions, which has three fitness centers in southeast Michigan.
The pandemic has changed how the fitness industry evaluates itself and right now “everyone’s making decisions just to survive,” Sanders said. Plenty of exercise fanatics, she said, will still do both — 40% of Peloton users have gym memberships, according to the company.
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