Will Barbie Ferreira and Rickey Thompson be the new Coach kids? NYFW
Coach knows all about the reach a young, popular influencer can lend to a brand — and is also aware of its own old-school, heritage identity. On Friday night, the leather goods company tapped both sides of this business strategy at a party to celebrate the opening of its pop-up shop, The Coach Originals.
“She was very playful with color,” he explained. “There’s a bag which she called ‘The Swinger,’ which I think shows Bonnie as having a great sense of humor.” Ferreira, who plays the character Kat on HBO’s “Euphoria,” recently started working with Coach. She noted her mom — who’s come with her to fashion week — is a big fan of the brand.Her partnership with the company is just part of what she says are “other things,” she’s doing while she has a break from “Euphoria.”
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