A book deal straight out of the gate means big opportunity
with a wider audience. It was also an opportunity to create an additional revenue stream for her shop. Although the idea to write a cookbook was on her mind, she didn’t expect to have the chance so early in her career. In 2016, after she was approached by an editor at Ten Speed Press, Ludwinski began writing what eventually became“When I started the book process, the bakery had only been open for a year [and] we were figuring so much out,” Ludwinski recalls.
As the owner of a thrumming new neighborhood bakery at the time, Ludwinski says she found it difficult to balance the demands of her daily management responsibilities with writing. “My biggest struggle with writing a book was the feeling of being pulled between the book and being at the bakery,” she says. “Sometimes I felt like I wasn’t able to give either of those things the attention that they needed.
The biggest challenge for Hong was trying to adapt professional recipes and techniques for home cooks. “I’m a restaurant chef, so I don’t know that Vitamix blenders aren’t common staples in households,” he says, “and Matt would always remind me, ‘Hey, they don’t have that. Hey, they don’t have a microplane.
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