They are unbelievably cute.
What’s more, voiceovers imbue machines with personality and flashing lights make the robot appear like it’s thinking. These kinds of details lead us to project human-like qualities onto food delivery robots, says Diehm. You might feel a maternal instinct towards a bot because you’ve “both anthropomorphized it as having its own feelings and desires, while also low-key recognizing it as a small animal that needs protecting.
A robot’s cuteness is no accident. These kinds of design details help companies safeguard their equipment. Industrial designers can “subtly influence” the relationship people have with their bots, says Diehm. If humans feel an innate sense of protection for them—like we would towards a puppy or a baby—we might feel more compelled to help a delivery robot that getsI encountered my first delivery robot last year while walking to dinner in Santa Monica. The streets were quiet.
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