Williams has a notable history in categories outside of F1 and its large WilliamsEsports operation is the latest example:
Who can forget its entry in the British Touring Car Championship in the late 1990s, with the team central to the boom years of Super Touring.
With seven full-time staff, including an operations manager, team manager, press officer and broadcast producer, it’s a serious operation. “For us to achieve our objective of always engaging with our demographic, to have any credibility or any lasting impact in the space, we can't talk to you for just three months and then go quiet.”
“That's brought real-world motorsport engineering methodology. And the science of how it works; it's all exactly the same as what happens in the real world, like 99% of it is the same. It’s only the very last bit, when a guy gets in a real car and drives it round, compared to just being on the screen, that is different. Everything before it is the same.
Williams Esports is not just about the element of competition, though, as it puts in a lot of effort to raise awareness of both the sim racing and F1 engineering worlds, too. The underlying driving force of the team has been about raising awareness and engagement with a new audience, which will then hopefully follow through to the F1 team.
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