Bob Iger has presided over many launches during his 14 years as Disney CEO: a theme park in Shanghai, state-of-the-art cruise ships, “Star Wars”- and “Avatar”-themed immersive attractions and even …
Bob Iger has presided over many launches during his 14 years as Disney CEO: a theme park in Shanghai, state-of-the-art cruise ships, “Star Wars”- and “Avatar”-themed immersive attractions and even a cinematic universe requiring billions of dollars of investment in Marvel movies., the subscription streaming service set to bow Nov. 12 after more than two years in development.
If anecdotal evidence stateside is to be believed, a huge swath of Disney’s target audience of families with young children is poised to fork over $6.99 a month to subscribe to the service. It does contain, after all, a unique dominance among shows and movies familiar to families everywhere. With Marvel, Pixar, Lucasfilm and Disney Animation, the service is a one-stop shop for “Iron Man,” “Frozen,” “Finding Nemo,” “Moana” and, essentially, all of the “Star Wars” movies ever made.
But Iger’s call-out of early test data reflecting Disney Plus’ popularity among users young and old, male and female, signals internal bullishness that the fully fleshed-out platform will be able to expand its reach to millions of consumers who have left their school years far, far behind.
Disney has spent the past few years “completely transforming” the company to concentrate on creating a direct-to-consumer experience “unlike anything else in the market,” Iger said. He contends that the launch of the platform is a “huge statement about the future of media and entertainment and our continued ability to thrive in this new era.”
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