Okay, some real me shit right here.
, Lantink spoke directly to the hysteria surrounding discount designer by partnering with Batavia Stad Fashion Outlet, which boasts 150"sophisticated" stores and savings"from 30% to a massive 70%." He had three weeks to assemble 25 hybrid looks, using only pieces from the outlet stores, and also build a larger production for AFW that doubled as commentary on today's consumer culture.
"During the collaboration, Bataviastad invited me to shop in all their stores," Lantink says."These stores are mainly shops like Adidas, Armani, and some local designers. This was kind of a challenge because we normally only work with high end leftovers. Now we had to combine high end with more mainstream brands, which I liked for this project because I think it's a reflection of what we see in the streets today — people combining Valentino with Levi's or Prada with Nike.
Critiques of consumerism extended beyond fashion and into the food industry, as well. One model appeared with her skin covered completely in gummy candies that matched the colors of her outfit. Another, easily the most clicky look from Lantink's presentation, emerged with his entire upper body concealed in McDonalds — not just the containers and wrapping, but the actual food: fries, patties, hamburger buns, lettuce, and more.
Lantink's AFW presentation was interrupted by a swarm of pedestrians, who filled the catwalk by the dozens in typical street clothes. They were all rushing, furiously bumping into each other — crazed and on a mission to nowhere — carrying giant shopping bags. This, paired with Enya's"Sail Away" as a soundtrack, offered tongue-in-cheek entertainment in the context of a fashion presentation, but doubled down on Lantink's greater, more serious message.
Lantink isn't alone in designers producing upcycled fashion across the world, from New York's Gypsy Sport to London's Vivienne Westwood. But for Lantink, this small uprising against the larger luxury market isn't enough. When asked if he thinks it's"immoral" to continue producing new designs in 2020, his response is direct and clear:"Yes I do."
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