Why These K-Beauty Lip Glosses Keep Selling Out

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Why These K-Beauty Lip Glosses Keep Selling Out
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  • 📰 Allure_magazine
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Could they BE more Instagrammable?

Turns out, the brand, which just launched at Neiman Marcus a little over two weeks ago, has already sold out of the shades Stardust and Morning Dew , and something tells us the other natural, ultra-wearable hues are bound to be next. Why all the hype, though? It comes down to two main factors: formula and pretty packaging. In regards to the latter, well, with their chic marble lids and sleek glassy tubes, these are some of the most Instagrammable lip glosses we've ever laid eyes on.

As of now, you can still score the Paradise Aurora Shine Lip Treatments in shades Twilight , Bronze Sky , and Moon Glow for $32 on

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