Lisa Hamilton Daly, executive vp programming at Hallmark Media, and Meredith McCormick, vp global licensing and business development at Hallmark, open up about Hallmark's longstanding — and expanding — relationship with fandom.
This past weekend, Hallmark made its pop culture programming debut at New York Comic Con with The Way Home, its new series about three generations of
women who find themselves reunited after 20 years apart. Set in the Canadian farm town of Port Haven, on the surface the series is standard fare for the network:
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