Why the Slurpee Matters

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Why the Slurpee Matters
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A brief history of the Slurpee, a frozen American icon

, the original idea was conceived after Knedlik, who operated a Dairy Queen franchise in Kansas City, stashed some soda pop in the freezer when the soda fountain in his restaurant went kaput. He worked with an artist to develop a brand for his new slushy drinks, introducing the world to the ICEE, a gas-station staple in its own right. But it was from that same frozen drink machine that the Slurpee was born: 7-Eleven licensed the ICEE machine technology from Knedlik in 1965.

"Sugar is a depressant to the freezing process. When you put sugar in water, that water will no longer freeze at the typical temperature of 32 degrees," says University of Wisconsin-Madison food scientist Dr. Maya Warren."I liken it to salt. When it snows, we put salt on the ground to break up the ice. That helps lower the point at which the ice freezes, and sugar does the same thing.

Coined by advertising executive Bob Stanford, the"Slurpee" name is derived from the"slurp" sound that the drink makes when it is sucked through a straw. The Slurpee made its official debut in 1966 — in two flavors, Coca-Cola and cherry — and was an instant success.

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