The line between social media and e-commerce is increasingly becoming blurred, commonly known as social commerce. The sheer amount of time spent by people, especially younger generations, on social media apps has positioned social commerce as the indisputable market breakout trend for e-commerce.
as a social fashion app targeting Millennials and Generation Z, is an excellent example of the convergence of social commerce and technology. Similarly, the popularity of “merch-drops” and exclusive branding on new social media channels like Monkey and TikTok are gaining steam.prudent evaluation of emerging social media channels as an important marketing tactic for online brands.
“Online shoppers do 12 searches on average before engaging on a specific brand's website. Social commerce can connect social media users directly to brands with a simple click; it’s a powerful way to onboard more consumers and reduce the average number of searches,” says Konidis. What once consisted of static online brand websites is becoming a much more fluid ecosystem defined by multiple threads of content mediums.
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