Why the Next 'It' Bag Is One You've Already Seen Before

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Why the Next 'It' Bag Is One You've Already Seen Before
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Motivated by value, scarcity and a sense of nostalgia, shoppers are increasingly looking to the secondhand market, leading to the resurgence of beloved accessories of the past, from Balenciaga Motos to Fendi Baguettes.

as a popular example. It's a move that can drive buzz both in the primary and resale markets in a self-fulfilling cycle. As interest in a vintage style piques a brand's desire to own sales and present a new take, contemporary marketing campaigns can drive followers to seek out less-expensive options on the secondhand market., and consumers are actively seeking out ways to grow their wardrobes that are not only more green, but tell a story while still fitting within a necessary budget.

Satenstein's $800 is a low estimate when it comes to the price of new luxury bags, pushing consumers to look for alternative options. In 2021,of its handbags three times, with changes totaling thousands of dollars. That bump drives consumers to the secondhand market — not only for price, but for items that will retain their value over time.

Experts also cite pop culture as being a major impetus for interest in past styles. "And Just Like That," HBO's new chapter of the "Sex And The City"franchise, along with the reboot of "Gossip Girl" have helped to reignite interest in silhouettes like the Fendi Baguette and Marc Jacobs Stam bag. Similarly, celebrities who are spotted in vintage designs can spur interest anew.

"The one's that I'm currently eyeing are… I'm not sure the term for this, but hobo bags," says Hoffmann. "There are a few Dior pieces that are complete circles [the Dior half Moon bag] that I've seen. Usually when I've gone with trends, it's always been on gut instinct, and for some reason, I think that might be coming soon."

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