By raising costs for cardholders who add additional authorized users, Amex could be aiming to reduce lounge usage, industry insiders say
Frequent flyers have bemoaned how airport lounges, once a beloved oasis for weary travelers, are becoming increasingly overcrowded.
While the change could potentially boost Amex’s bottom line, some who track the credit-card and travel landscape say it’s all about addressing the lounge situation. By raising the cost to add users to a Platinum account, Amex could deter existing primary cardholders from continuing to do so, experts note. Plus, new primary cardholders may balk at the price for the add-ons and decide not to extend their benefits to others.
The spokesperson added that the annual benefits of the card are worth more than $1,500, noting they go beyond lounge access to also include everything from a $100 statement credit to offset the cost of applying for the Global Entry program to gold-status qualification in the Hilton Honors loyalty program.
Specifically, Ewen is not convinced all the add-on Platinum people have been heavy lounge users. Rather, he thinks they are more likely individuals who take advantage of the benefit as a nice occasional perk — say, two or three times a year.
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