A burgeoning industry of made-for-nonscripted tracks is becoming the go-to soundtracker for producers and supervisors averse to shelling out for top artists.
Cut to 15 years later — when reality shows are now TV staples because of their low production costs and big audiences — and DiVello has embraced library and custom tunes, saying, “The music we get, it’s not very expensive. There are more lesser-known artists and people trying to break in.”
Music companies like Vanacore and Atrium work with shows to supply these songs, offering both an extensive collection of their own music for every genre, style and mood and custom offerings if there are specific ideas in mind. While licensing hit songs can run in the five- to six-figure range, music companies can do entire episodes for a fraction of that cost — sometimes in the low thousands or even hundreds per episode, depending on the work.
“Hit songs have a potential to connect in such a really cool and personal way and can make things very intimate,” says Vanacore vp creative services Lee Vanacore, “but having some custom score, sometimes it could be a much better price to get the same emotion. Beyoncé I’m sure costs quite a bit of money to license, so we could write a lot of music for that.”
The Kardashian family’s new Hulu show goes this mixed route, having licensed a Bruno Mars track and a handful of other hit songs in its first season while relying on indie artists and Vanacore’s library for the rest. The show was seeking “pop, hip-hop and indie, with a really strong emphasis on women-empowerment vocals,” says
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