Tesla's solar ambitions sometimes feel like they've been lost in the shuffle as Elon Musk focuses on building electric cars, devising robo-taxis and fighting with the SEC.
While Tesla's electric vehicles are gaining popularity, its solar business has been in retreat in an ultra-competitive market. Tesla lost its crown as America's leading rooftop solar installer in 2018, falling behind lesser-known rival Sunrun , according to research firm Wood Mackenzie.Now Musk is trying to jump-start Tesla's solar business with a simple strategy: Cutting costs. Sharply.
In 2018, Tesla dropped to second place in the solar home installation race in 2018 behind Sunrun and just ahead of Vivint Sola r, according to consulting firm Wood Mackenzie. "Elon Musk has a lot of priorities on his desk," said Fox."His competitors may just have a more singular focus that has allowed them to gain market share.
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