Why Sustainable Swimwear Is Everywhere Now

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Why Sustainable Swimwear Is Everywhere Now
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'It's easy to imagine a world, particularly swimwear, where virgin qualities and virgin materials become obsolete.'

"It's easy to imagine a world, particularly swimwear, where virgin qualities and virgin materials become obsolete."To kick off Paraiso at Miami Swim Week, showgoers attended the inaugural Upcycle Challenge.

At New York Fashion Week, climate change was top of mind for Chromat's Becca McCharen-Tran, who's been designing sustainable swimwear for the past five years. Her newest collection, titled "Climactic," was mostly inspired by Miami, where she opened a second studio location.

Fenton says that sustainable swimwear has become so prevalent because of the quality and easy accessibility of recycled materials, such as Repreve and Econyl, which is made up of regenerated nylon. "They look identical to [synthetic materials]; it's so easy to swap them," she adds. "And I think it's easy to imagine a world, particularly swimwear, where virgin qualities and virgin materials become obsolete.

Natasha Tonić, who founded her own sustainable, hemp-made swimwear label, would like to see more innovation when it comes to natural materials, as opposed to creating more synthetic fabrics. "The idea of regenerating waste from the ocean is amazing, but it still goes back into the water stream," she says. "I would like to see more research for ways to improve even better hemp fabric.

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