What to know about the digital comics that have become a global sensation
original webtoonAccording to Ro, about 30 of Naver’s webtoons were adapted into K-dramas between 2020 and 2022, and that number is only expected to grow. “We have a lot of works that are under contract, and only a small portion of them have been adapted,” he says. “But there’s a long list coming in the future.”
So why are so many of the most popular K-dramas adapted from webtoons? And what about webtoons makes them such a reliable wellspring of inspiration? Song Jae-jung, the head screenwriter of the TV version of, says, “As the number of platforms increased, the demand for content also increased, but there were only so many shows that could be made based on original screenplays.
She adds that as K-dramas grew in popularity and began targeting global audiences, many creators became more risk-averse. “As production costs increased and casting A-list actors became more important, K-drama screenwriters leaned into safer and more universal stories, while the webtoon industry kept embracing fresh and adventurous stories,” says Song.
For local TV and cable channels as well as domestic and global streamers constantly on the hunt for new material that will satisfy their viewers, webtoons provide a seemingly endless supply of stories that are beloved by many fans around the world. “The materials are just infinite,” says Ro. “They’re already proven in terms of popularity and quality within the platform.”
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