Why Snapchat's vision of the app's future feels dystopian

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Why Snapchat's vision of the app's future feels dystopian
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Snapchat's vision of the future has dystopian vibes

When Snapchat creator Alyssa McKay took the stage on Tuesday at Snap's annual NewFront event for advertisers, her message was simple: nothing in her life was off limits to her followers.

Snapchat has always leaned on its ability to foster real connections among friends as something that sets it apart from other social media. But as Snapchat introduces features that push more into one-way friendships, that message gets stretched a little thin. That might be true, but if Snapchat becomes a place users go to chat with an AI, or watch every moment of an influencer's life, those connections the execs talk about start to feel less"grounded in reality."

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