The twilight of basic cable's scripted era has arrived. As studios prioritize streaming platforms, unscripted shows increasingly provide a rare return on investment
The twilight of basic cable's scripted era has arrived. Steep linear ratings declines and parent companies more concerned with their burgeoning streaming businesses are prompting a new commitment to less expensive nonfiction programming — and even the networks known for original dramas, like TNT and USA, are scaling back.
Speaking to investors Jan. 29, WarnerMedia CEO John Stankey announced that his company's own big swings would be reserved for upcoming streamer HBO Max. His suite of legacy Turner networks , in turn, is set to become a more aggressive buyer in the unscripted space. "You can get the same rating at a fraction of the price," adds George. "You can take 30 swings, as opposed to one or two.
"Streaming has really excelled in terms of getting people to watch scripted shows, but cable still has the edge in the unscripted world," says NBCUniversal president of lifestyle networks Frances Berwick, who's solely focused on unscripted after brief dalliances in scripted on E! and Bravo. "The paradox of choice is that sometimes you just want a lean-back experience without the endless scroll.
And unscripted producers, vocally displeased with budgetary constraints at Discovery Networks and stalled development at Viacom's cable portfolio in recent years, are in a position to be choosy about where they're taking their next big ideas.
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