Here's why Rolex watches are so expensive and how the brand gained its luxury status
Rolex reportedly makes close to a million watches per year, and advertisements for the brand are almost everywhere, but actually finding one to buy can prove to beWith their precision manufacturing, specially sourced materials, and exceptional craftsmanship, Rolex watches have never come cheap, but neither were they out of financial reach for 1960s working professionals in search of perfect timekeeping and technical innovation.
As secondary market prices begin to tick back up from a year-long slide, it's worth taking a look back at how the company evolved from a tool watch manufacturer into the icon of luxury it is now. In short, a combination of savvy marketing and collector interest helped propel demand to wildly outstrip the supply of new watches.
Indeed, for much of the 20th century, Rolex, under its founder Hans Wilsdorf, was at the cutting edge of horological innovation. From plunging into the English Channel, to summiting Mount Everest, to setting land speed records, the brand sought to establish itself as the most useful and reliable timekeeper for the world's adventurers.
Dealers would buy luxury watches in Switzerland to carry across the border and sell in Italy. Italians would then wear Rolexes, Audemars Piguets, and Patek Philippes to the US and elsewhere, where they would sell them for many times the amount of cash they could otherwise bring with them. Thus a collectors' market was born.
Even after a tumultuous year in 2022 that saw big price declines for leading Swiss brands on the resale market, Rolex still fared better than stocks and real estate, which had their own troubles.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Gen Z fast-food habits: how they differ from previous generationsGen Z eats fast food like no other generation. From a love for spicy food to visiting restaurants in big groups, these are 6 traits that define their dining habits.
Consulte Mais informação »
Zuckerberg says he isn't abandoning metaverse as division loses $4BInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Consulte Mais informação »
Montana House Republicans Censure Trans Lawmaker Over 'Hate-Filled' CommentsThe Republican majority in the Montana House of Representatives voted to censure transgender State Rep. Zooey Zephyr (D) over 'hate-filled' comments. See potential bias and similarities in coverage from FDRLST, Newsweek, and thisisinsider:
Consulte Mais informação »
I sold $10 million worth of coffee grinders on Amazon, here's howI've made $10 million in sales for my Amazon coffee grinder brand. Here's how I got started and found success.
Consulte Mais informação »
Private equity firm Carlyle asks ex-NATO commander to train its top leadersCarlyle has a secret weapon for training its top leaders: a four-star Navy Admiral who led thousands of sailors into battle and captured cocaine-filled cartel submarines
Consulte Mais informação »
7 theories for why Tucker Carlson got fired from Fox NewsInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Consulte Mais informação »