Why RBD’s Reunion Tour Exploded — And How Management Met Demand

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Why RBD’s Reunion Tour Exploded — And How Management Met Demand
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“I was in disbelief,” says TCH Entertainment CEO Guillermo Rosas. “I had in my hands the tour of the dreams of so many people.”

[the chairman/CEO of Universal Latin/Iberian Peninsula, with whom Rosas has a joint venture]. He had been so supportive with me over the years.We had a routing ready but that routing was 28 shows, and now we’re doing 54. We weren’t planning for that. I had a few second holds, just in case, in places where the venues were smaller. But we weren’t really counting on selling out so fast and doing so many nights in one city. But when we went on sale, I had never experienced that in my life.

Obviously, this will be big business. But personally, how important is it for you to have put this together? This was not about money for anyone. Obviously, we like the business and the business needed to make sense. But that has never been strong enough to make this happen. Throughout the years, we’ve gotten multi-million dollar offers to do all kinds of things with RBD. And it just had never been considered. None of them collectively ever considered anything. For us, it’s a dream come true.

Although all the group members are stars in their own right, none of them have really been on stage in 15 years. Were you worried? It’s something they have in their DNA. It’s amazing. They get on a stage and they turn it on so easily. They’re natural stars and they’ve been around cameras so long that it’s so natural to them. Also, there is something about them that clicks when they’re together. They all have the magic on their own, but when they’re all on stage it’s an explosion. And people love it.

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