With little room to grow in the West, the streaming giant is spending big on originals in one of the most coveted regions in Asia: 'We’re looking for stories that haven’t been told.'
, which began airing its second season in late June, exemplifies the strategy. Set in the 1980s during Japan’s bubble economy era, the show is based on the true story of the rise and fall of pioneering Japanese porn director Toru Muranishi. Its quirky tone and sexual explicitness would make it a no-go for local linear TV, as would its lavish period production values.
Thanks to big subscriber gains by Disney+ and others in developing markets like India and Southeast Asia, Netflix’s share of total premium video subscribers in Asia-Pacific is forecast to drop by half to 16 percent by the end of 2021 compared with the 32 percent share it had at the end of 2020, according to estimates from regional consultancy Media Partners Asia.
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