Why NASA and Apple are using this startup, Liquid Instruments, to more efficiently test their electricity
sleek solution to help companies test their electronics faster and cheaper.When Danielle Wuchenich hatched the idea for measurement startup Liquid Instruments, she was not chasing worldly success but a faster process for discovering the secrets of space.
“In the old days you had a typewriter for writing letters and a calculator for calculating. And they did the job pretty well. Then along came the computer, and it can write letters, it can calculate things, but it can do a whole lot more,” says Shaddock. “We’ve stumbled upon the formula for the computer for the test and measurement industry.”
Despite this early success, Robert W. Baird & Co. analyst Richard Eastman says Liquid Instruments faces a tough challenge breaking into an oligopoly dominated by five major companies—Keysight, Rohde & Schwarz, Tektronix, National Instruments and Anritsu. With several of these large players also selling single pieces of hardware that can make multiple measurements, Eastman is skeptical Liquid Instruments can make a dent. “I’m not sure it looks disruptive,” Eastman says.
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