'As people emerge from the pandemic, they’re thinking deliberately about how to spend their time and money, and the gym is no exception.'
With her tweet, Williams uploaded a video of the new space. The camera panned over turf, weight racks, and clients doing pullups, rows, and squats. The responses included memes featuring women hurriedly driving, requests for membership details, and praise coupled with asks to launch spaces in Miami, L.A., and London.It had long been a dream of Williams’s to open a gym of this kind, but not until the COVID pandemic did she get the push to make it a reality.
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