During the pandemic, entrepreneurs opened their own businesses at more than twice the rate seen in pre-pandemic times, according to data from the US Census Bureau.
"When you're not sure what's going on, you make the best of it that you can,” one new small-business owner said.ByDuring the pandemic, entrepreneurs opened their own businesses at more than twice the rate seen in pre-pandemic times, thanks to government support programs and improved remote technology that weren't available during other economic downturns such as the Great Recession.
“From that moment on, I've been just going full steam ahead. Every single day I do something for the brand, to help grow,” he said.Since its official launch in August 2020, Loungefit has made $35,000 in sales and acquired over 105,000 followers on TikTok. In November, Smith posted a “how-to” video for those looking to start their own clothing brand. The post helped bring in $3,000 in sales in one day and now has 370,000 views and nearly 65,000 likes.
When the cost of starting a new business is lower,"you might expect to see more and more people starting to do that,” she said. “I decided to pair the affirmations with the actual candles and people actually liked it,” she said. “Something just kept nudging me to go forward and so I just went for it."
Sherri Mitchell, owner of Chef Sherri Sauces, said she did not start to see social media growth until this summer, a year after she launched her business and when she was able to start meeting customers at in-person events like farmers markets.
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